Today one of the large chain restaurant launched an update to their mobile app that's designed to allow their diners to place and customize their orders ahead of their arrival at the restaurant. After downloading the app, those seeking a Cheesy Gordita Crunch, Doritos Locos Supreme, or other food item from App can tap log in or start a session as a guest.
Sounds interesting eh.. ?? Well yeah – it could be a good idea to NOT trail behind others – when it comes to owning such an efficient revenue channel.
One of the most efficient ways to drive new business for restaurants is to push special offer/discount coupons at an appropriate time. The mobile channel efficiently adds an interesting layer of location-based push notifications to such initiatives. For example - if you own a cafe in Paris with lots of people walking within a one mile radius of your outlet, your mobile app can really help you tap them in. If they were to receive special offer/ discount notifications on their mobile phones with a coupon from your cafe when walking by, you'd certainly increase the likelihood of having them visit by providing a timely and lucrative reason. Also, once you store the names and details of your existing customers and probable prospects in your restaurant’s mobile app – notifications around seasonal and festival related offers can be sent to them in bulk in an automated way, without you having to intervene at all.
A smart mobile app custom made for your restaurant would give your existing customers lot of convenience and flexibility in the following areas:
This also helps you in boosting your brand presence and awareness in a big way – after all, if 50,000 people in the city have downloaded your app, you have gained mind share of 50,000 people and lot more in their immediate eco system.